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Lego Club Jr. Seems To Segregate Girls In the UK

Recently Lego has been getting a lot of flack about the new Lego Friends line that is geared just towards girls. GeekMom Kris recently wrote about Lego Friends, saying that many Lego enthusiasts were...

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With Lego Friends Like These, Who Needs Enemies?

I’m no ‘girly-girl,’ and I never was. Even when I was young enough to be indoctrinated into the cult of gender segregation, I blew off the idea that girls and boys were too different to play well...

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Oh, Lego, I Can’t Stay Mad at You!

Toy Fair, New York: I crankily elbowed my way through the crowds to get to my first appointment of the show. I wasn’t cranky because of the crowds. I was cranky thinking about what I was about to see,...

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Lego Working on Breaking Gender Stereotypes

Many of you may remember that there was a huge outcry over the Lego Friends sets that were geared towards girls. It wasn’t just the sets that upset many parents but the way that Lego was marketing to...

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Toy Fair 2013: What’s New in Lego

One of my favorite booths to visit every year at Toy Fair is Lego. This year did not disappoint, and they seem to be doing their best to create a Lego set for every kid. Here's the best of what ... The...

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